Jump to ContentJump to Main Navigation
Roadshow!The Fall of Film Musicals in the 1960s$
Users without a subscription are not able to see the full content.

Matthew Kennedy

Print publication date: 2014

Print ISBN-13: 9780199925674

Published to Oxford Scholarship Online: January 2017

DOI: 10.1093/acprof:oso/9780199925674.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see http://www.oxfordscholarship.com/page/privacy-policy).date: 23 June 2018

Buying and Selling

Buying and Selling

Chapter:
(p.114) Chapter 9 Buying and Selling
Source:
Roadshow!
Author(s):

Matthew Kennedy

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199925674.003.0009

This chapter introduces Paramount Pictures to the musical roadshow game of the late 1960s. The studio was ailing after a series of box office duds. Its aging board and executive staff lacked an understanding of the current all-important youth market. Gulf+Western bought Paramount and its CEO Charles Bluhdorn hired brash young Robert Evans as head of production. The studio produced and distributed Half a Sixpence, a British musical, and it quickly sank. The chapter concludes with a survey of the 1967 film awards, when Camelot, Thoroughly Modern Millie, and Doctor Dolittle were all vying for attention. The greatest shock came with Dolittle’s nine Academy Award nominations. The awards campaign for Dolittle was nothing if not effective.

Keywords:   Paramount Pictures, Gulf+Western, Charles Bluhdorn, Robert Evans, Half a Sixpence, Doctor Dolittle, Richard Zanuck, Academy Awards

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .