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Representing Red and BlueHow the Culture Wars Change the Way Citizens Speak and Politicians Listen$
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David C. Barker and Christopher Jan Carman

Print publication date: 2012

Print ISBN-13: 9780199796564

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199796564.001.0001

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Representation Styles, Candidate Cues, and the Voting Booth

Representation Styles, Candidate Cues, and the Voting Booth

(p.97) Chapter 5 Representation Styles, Candidate Cues, and the Voting Booth
Representing Red and Blue

David C. Barker

Christopher Jan Carman

Oxford University Press

This chapter attempts to begin connecting the dots between the results discussed in Chapter 4 and the ultimate argument that representation itself comes in culturally “Red” or “Blue” shades. The first step is the ballot box, and that is the focus of this chapter. First, the chapter shows that in both 2006 and 2008, those who prefer trustee-style representation tended to vote overwhelmingly for Republican candidates at all levels of government. Next, the chapter reports evidence from a controlled survey experiment that asked respondents to evaluate hypothetical candidates based on representation style that is evidenced rhetorically. This experiment reveals that traditionalistic Christians (and Republicans) are more likely to think that candidates sending “trustee”-style messages will be better representatives if elected.

Keywords:   Red and Blue America, survey experiment, Republican vote, traditionalistic Christian

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