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The Oxford Compendium of Visual Illusions$
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Arthur G. Shapiro and Dejan Todorovic

Print publication date: 2017

Print ISBN-13: 9780199794607

Published to Oxford Scholarship Online: June 2017

DOI: 10.1093/acprof:oso/9780199794607.001.0001

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The McGurk Effect and the Primacy of Multisensory Perception

The McGurk Effect and the Primacy of Multisensory Perception

Chapter:
(p.787) Chapter 115 The McGurk Effect and the Primacy of Multisensory Perception
Source:
The Oxford Compendium of Visual Illusions
Author(s):

James W. Dias

Theresa C. Cook

Lawrence D. Rosenblum

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199794607.003.0115

The McGurk effect is an audiovisual speech illusion in which tacit lip-reading of a spoken syllable influences perception of a synchronized, but discrepant, auditory syllable. The effect works on speakers of different native languages and on prelinguistic infants. The effect is also robust to various image manipulations and to observers’ conscious awareness of the stimulus composition. For these reasons, the effect has become one of the preeminent demonstrations of multisensory perception. This chapter discusses research on the McGurk effect, as well as its influence on theories of speech perception and its importance to the reconceptualization of the perceptual brain as designed around multisensory input.

Keywords:   audiovisual speech, McGurk effect, multisensory perception, speech perception, languages

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