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Taking Our Country BackThe Crafting of Networked Politics from Howard Dean to Barack Obama$
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Daniel Kreiss

Print publication date: 2012

Print ISBN-13: 9780199782536

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199782536.001.0001

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Conclusion: New Media Campaigning from Dean to Obama

Conclusion: New Media Campaigning from Dean to Obama

(p.187) Conclusion: New Media Campaigning from Dean to Obama
Taking Our Country Back

Daniel Kreiss

Oxford University Press

The book’s conclusion opens with staffers rushing to send out a final “thank you” e-mail before racing to catch the last bus (or just running) to hear Obama’s victory speech in Grant Park. It then discusses the analytical insights that emerge from the historical findings of the book. It returns to the importance of innovation, infrastructure, and organization for understanding new media and politics. The chapter concludes by discussing the implications of the use of new media in democratic processes.

Keywords:   Barack Obama, Grant Park, innovation, infrastructure, organization

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