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Taking Our Country BackThe Crafting of Networked Politics from Howard Dean to Barack Obama$
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Daniel Kreiss

Print publication date: 2012

Print ISBN-13: 9780199782536

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199782536.001.0001

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Wiring the Party

Wiring the Party

(p.87) 4 Wiring the Party
Taking Our Country Back

Daniel Kreiss

Oxford University Press

Chapter 4 reveals how, in the wake of Dean’s defeat, a number of his former staffers stayed in politics, founding political consultancies and other ventures through which they carried their tools and practices to other Democratic campaigns and advocacy organizations and trained political staffers. The chapter does so by telling the history of Blue State Digital, detailing the founders’ work for Democracy for America, the transfer of ownership in the tools used on the Dean campaign to the fledgling firm, the efforts to help Dean get elected chair of the Party, and subsequent development of the electoral platform through work with clients such as ProgressNow. It then follows the work of two of BSD’s founders on two massive and extraordinarily challenging sociotechnical projects for the Democratic Party that made substantial contributions to subsequent electoral victories: rebuilding the Party’s voter file and implementing a new online platform and practices for electoral campaigning.

Keywords:   consultancies, Blue State Digital, Democratic Party, ProgressNow, Democracy for America, sociotechnical projects

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