Aldo Leopold Meets the Bennington Women
This chapter examines how attitudes change. The first assumption of the cognitive fix is that attitudes must change in order to change behavior. Leopold’s attitude changed from wolf-hater to wolf-lover. Bennington students’ attitudes became more liberal and these changes persisted for five decades. Public attitudes toward wolves and the environment have become more positive as older generations are replaced by new. But these changes all took time. Less well-developed attitudes can sometimes change quickly when linked to stronger, more central attitudes. This is where the media can play a role through framing. That attitudes can and do change does not necessarily mean we can change them whenever we choose.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.