This chapter surveys the archive of Brajbhasha scholarship on poetics with special reference to the Rasikpriyā of Keshavdas (fl. 1600), the Kavikulkalptaru of Chintamani Tripathi (fl. 1650), and the Kāvyanirṇay of Bhikharidas (fl. 1740). Rīti scholarly traditions have been wrongly derided as derivative of classical works and the corpus, like too much of premodern Indian intellectual history, ignored. A fine-grained reading of both primary works and commentaries reveals the crucial interplay between innovation and tradition that was at the heart of the rīti enterprise. Different ways of viewing and marking change are explored, as are the techniques and worldviews of early modern scholars. Another major theme is vernacularization, the process by which Brajbhasha began to supersede Sanskrit as a language of poetry and intellectual life, with major consequences for the rise of Hindi as we know it today.
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