It’s the Fit that Counts
This chapter is about the impact of value-control relations on how we feel about what we are doing and what we have done—whether we feel right or feel wrong in our journey. It presents evidence for the importance of regulatory fit as a value-control relation. It reviews the many different ways it can be created, which accounts for its pervasiveness. It also reviews its broad-ranging impact on value, persuasion, and performance. Finally, it considers the mechanisms that underlie regulatory fit effects. These mechanisms include fluency, the experience of “feeling right,” and strength of engagement.
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