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Beyond Pleasure and PainHow Motivation Works$
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E. Tory Higgins

Print publication date: 2011

Print ISBN-13: 9780199765829

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199765829.001.0001

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Value–Control Relations

Value–Control Relations

It’s the Fit that Counts

(p.228) 8 Value–Control Relations
Beyond Pleasure and Pain

E. Tory Higgins

Oxford University Press

This chapter is about the impact of value-control relations on how we feel about what we are doing and what we have done—whether we feel right or feel wrong in our journey. It presents evidence for the importance of regulatory fit as a value-control relation. It reviews the many different ways it can be created, which accounts for its pervasiveness. It also reviews its broad-ranging impact on value, persuasion, and performance. Finally, it considers the mechanisms that underlie regulatory fit effects. These mechanisms include fluency, the experience of “feeling right,” and strength of engagement.

Keywords:   value-control relations, regulatory fit, persuasion, performance, fluency, feeling right, engagement strength

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