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Paths to Post-NationalismA Critical Ethnography of Language and Identity$
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Monica Heller

Print publication date: 2011

Print ISBN-13: 9780199746866

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199746866.001.0001

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Brewing Trouble

Brewing Trouble

Language, the State, and Modernity in Industrial Beer Production (Montreal, 1978–1980)

Chapter:
(p.74) 4 Brewing Trouble
Source:
Paths to Post-Nationalism
Author(s):

Monica Heller

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199746866.003.0004

The second ethnographic chapter focuses on the shift to modernist state-territorial nationalism in Québec in the 1960s, showing how conditions produced earlier allowed an emerging bourgeoisie to take advantage of new political economic conditions in the post–World War II period. It examines why and how this struggle took place on the terrain of language, and why the private sector was so important to nationalists. The ethnographic material concerns the implementation of the centerpiece of state action, the Charter of the French Language, in a large Montreal-based, anglophone-owned and -operated manufacturing company typical of the private-sector sites targeted.

Keywords:   workplace, industrialization, modernity, language policy

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