Jump to ContentJump to Main Navigation
HeuristicsThe Foundations of Adaptive Behavior$
Users without a subscription are not able to see the full content.

Gerd Gigerenzer, Ralph Hertwig, and Thorsten Pachur

Print publication date: 2011

Print ISBN-13: 9780199744282

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780199744282.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 14 December 2018

Sequential Processing of Cues in Memory-Based Multiattribute Decisions

Sequential Processing of Cues in Memory-Based Multiattribute Decisions

Chapter:
(p.429) Chapter 20 Sequential Processing of Cues in Memory-Based Multiattribute Decisions
Source:
Heuristics
Author(s):

Arndt Bröder

Wolfgang Gaissmaier

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199744282.003.0020

When probabilistic inferences have to be made from cue values stored in long-term memory, many participants appear to use fast-and-frugal heuristics, such as “take-the-best” (TTB), that assume sequential search of cues. A simultaneous global matching process with cue weights that are appropriately chosen would mimic the decision outcomes, albeit assuming different cognitive processes. This chapter presents a reanalysis of response times (RTs) from five published experiments (n =415) and one new experiment (n = 82) that support the assumption of sequential search. In all instances in which decision outcomes indicated the use of TTB's decision rule, decision times increased monotonically with the number of cues that had to be searched in memory. Furthermore, RT patterns fitted the outcome-based strategy classifications, which further validates both measures.

Keywords:   strategy selection, fast-and-frugal heuristics, memory, response times, take-the-best

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .