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Virtual Orientalism
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Virtual Orientalism: Asian Religions and American Popular Culture

Jane Iwamura

Abstract

Saffron-robed monks and long-haired gurus have become familiar characters on the American popular culture scene. This book examines the contemporary fascination with Eastern spirituality and provides a cultural history of the representation of Asian religions in American mass media. Initial engagements with Asian spiritual heritages were mediated by monks, gurus, bhikkhus, sages, sifus, healers, and masters from a wide variety of ethnic backgrounds and religious traditions. Virtual Orientalism shows the evolution of these interactions, from direct engagements with specific individuals, to medi ... More

Keywords: virtual orientalism, Asian religions, U.S. popular culture, mass media, icon, stereotypes, visual culture, monk, guru, spirituality

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780199738601
Published to Oxford Scholarship Online: January 2011 DOI:10.1093/acprof:oso/9780199738601.001.0001

Authors

Affiliations are at time of print publication.

Jane Iwamura, author
University of Southern California

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