The Religious Market’s Other Supplier
This chapter introduces readers to the market perspective on religion. It argues that a new supplier of religious goods and services, Christian nonprofits, has grown in size and prominence. The chapter reviews arguments made by scholars and religious leaders concerning the importance of these organizations as they have restructured the religious market. The growth of nonprofits, particularly 501(c)(3) public charities, is traced using Internal Revenue Service records, and the size of the parachurch population is estimated.
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