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Shopping in Ancient Rome
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Shopping in Ancient Rome: The Retail Trade in the Late Republic and the Principate

Claire Holleran

Abstract

Given the remarkable concentration of consumers in ancient Rome, the vast majority of whom were entirely reliant on the market for survival, a functioning retail trade was vital to the survival of the city in the late Republic and the Principate. Through an analysis of the literary, legal, epigraphic, and archaeological evidence, together with wide-ranging comparative studies of the distributive trades, this book provides a systematic account of the retail network of Rome — an area of commerce that has been largely neglected in previous studies. The diverse means by which goods were sold to co ... More

Keywords: Rome, retail, trade, economy, wholesale, shop, market, fair, auction, street traders

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780199698219
Published to Oxford Scholarship Online: September 2012 DOI:10.1093/acprof:oso/9780199698219.001.0001

Authors

Affiliations are at time of print publication.

Claire Holleran, author
Leverhulme Early Career Researcher, The University of Liverpool

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