Jump to ContentJump to Main Navigation
The Economics of Beer$
Users without a subscription are not able to see the full content.

Johan F.M. Swinnen

Print publication date: 2011

Print ISBN-13: 9780199693801

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199693801.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 15 October 2018

Beer Battles in China: The Struggle over the World's Largest Beer Market

Beer Battles in China: The Struggle over the World's Largest Beer Market

Chapter:
(p.267) 15 Beer Battles in China: The Struggle over the World's Largest Beer Market
Source:
The Economics of Beer
Author(s):

Junfei Bai

Jikun Huang

Scott Rozelle

Matt Boswell

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199693801.003.0015

This chapter examines how China rose so fast in the world beer market and describes the war for the nation's beer market and who (at least so far) appears to be winning. To meet this set of objectives, it traces the evolution of China's beer production and marketing over the past several decades to describe the fast growth of the Chinese beer industry and its fundamental transformation from state-owned and backward to a sophisticated set of brewery conglomerates. It discusses the strategies which allow domestic brewing firms to compete with the largest foreign breweries in the world. These business strategies based on branding, advertising strategies, and acquisitions have been the driving forces behind the success of domestic firms in establishing and maintaining their lead in the beer market. Of course, the war is not over — there will be more battles in the future.

Keywords:   beer market, China, industrial structure, evolution, driving force

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .