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Business Strategy: Managing Uncertainty, Opportunity, and Enterprise

J.-C. Spender

Abstract

Managers, strategy consultants, and strategy and entrepreneurship teachers will find this book’s new paradigm illuminating. In non-academic style the author takes off from the Knightian uncertainties or knowledge absences that pervade business and make strategizing both necessary and valuable. He sketches a structured practice that managers and consultants might choose to follow, not a theory. Firms create value only by acting out newly imagined solutions to the opportunities that uncertainties open up. Strategic judgment is the necessary complement to rigorous analysis as these are engaged. S ... More

Keywords: business strategy, decision-making, Knightian uncertainty, judgment, value creation, entrepreneurship, private sector, knowledge absence, knowledge presences, intention, industry recipe

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780199686544
Published to Oxford Scholarship Online: April 2014 DOI:10.1093/acprof:oso/9780199686544.001.0001

Authors

Affiliations are at time of print publication.

J.-C. Spender, author
ESADE, Universitat Ramon Llull, Visiting Professor