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The Oxford Companion to the Economics of China$
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Shenggen Fan, Ravi Kanbur, Shang-Jin Wei, and Xiaobo Zhang

Print publication date: 2014

Print ISBN-13: 9780199678204

Published to Oxford Scholarship Online: December 2014

DOI: 10.1093/acprof:oso/9780199678204.001.0001

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China’s consumer revolution

China’s consumer revolution

(p.85) 11 China’s consumer revolution
The Oxford Companion to the Economics of China

Yanrui Wu

Oxford University Press

This chapter reviews research on China’s consumer revolution. It begins with a survey of the literature addressing the general consumption issues. It then discusses more specific topics, including consumer behaviour, the new rich, e-consumers, gender and consumer cohorts, and advertising and marketing. Finally, it identifies some emerging issues in China’s consumer market, such as green consumption, eco-tourism, credit card risks, and consumer privacy protection.

Keywords:   consumer market, Chinese consumers, consumer behaviour, new rich, e-consumers, gender, advertising, marketing

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