Jump to ContentJump to Main Navigation
The Oxford Companion to the Economics of China$
Users without a subscription are not able to see the full content.

Shenggen Fan, Ravi Kanbur, Shang-Jin Wei, and Xiaobo Zhang

Print publication date: 2014

Print ISBN-13: 9780199678204

Published to Oxford Scholarship Online: December 2014

DOI: 10.1093/acprof:oso/9780199678204.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 22 January 2019

China’s consumer revolution

China’s consumer revolution

Chapter:
(p.85) 11 China’s consumer revolution
Source:
The Oxford Companion to the Economics of China
Author(s):

Yanrui Wu

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199678204.003.0012

This chapter reviews research on China’s consumer revolution. It begins with a survey of the literature addressing the general consumption issues. It then discusses more specific topics, including consumer behaviour, the new rich, e-consumers, gender and consumer cohorts, and advertising and marketing. Finally, it identifies some emerging issues in China’s consumer market, such as green consumption, eco-tourism, credit card risks, and consumer privacy protection.

Keywords:   consumer market, Chinese consumers, consumer behaviour, new rich, e-consumers, gender, advertising, marketing

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .