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Personality Politics?The Role of Leader Evaluations in Democratic Elections$
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Marina Costa Lobo and John Curtice

Print publication date: 2014

Print ISBN-13: 9780199660124

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:oso/9780199660124.001.0001

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Leader Evaluations and Partisan Stereotypes—A Comparative Analysis

Leader Evaluations and Partisan Stereotypes—A Comparative Analysis

Chapter:
(p.17) 1 Leader Evaluations and Partisan Stereotypes—A Comparative Analysis
Source:
Personality Politics?
Author(s):

Amanda Bittner

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199660124.003.0002

Scholars have noted that the party label provides cues to voters when they lack information, and that even when other information is available, voters continue to rely upon the ‘partisan stereotype’ in inferring candidates’ issue positions. Studies of American voting behaviour indicate that the impact of the partisan stereotype extends to impressions of candidates’ personality traits as well. Individuals’ characteristics are judged in light of a partisan stereotype, as Democrats are perceived to be more compassionate and empathetic while Republicans are considered to be tougher and stronger leaders. It is reasonable to expect that the partisan stereotype extends to candidate evaluation beyond US borders. This chapter advances a theory of a cross-national partisan stereotype through the analysis of thirty-five election studies from seven countries, pooled together to look at the evaluations of leaders’ traits across a number of institutional environments.

Keywords:   partisan stereotype, personality traits, candidate evaluation

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