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Trade Shows in the Globalizing Knowledge Economy
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Trade Shows in the Globalizing Knowledge Economy

Harald Bathelt, Francesca Golfetto, and Diego Rinallo

Abstract

This book presents a comprehensive overview of the important role played by trade shows in the globalizing knowledge economy. Traditionally conceived as marketing tools, the book conceptualizes these events as temporary clusters and temporary markets that fundamentally facilitate the creation and diffusion of knowledge across geographical distances. This opens up new perspectives on trade shows, which have been undertheorized and understudied in the past. The book systematically explains the nature, extent, and structure of interaction and learning processes at trade shows and explains how the ... More

Keywords: collective marketing, export shows, field reproduction, global buzz, globalizing knowledge economy, hub shows, import shows, knowledge-based conceptualization, knowledge generation practices, temporary clusters, temporary markets

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780199643080
Published to Oxford Scholarship Online: August 2014 DOI:10.1093/acprof:oso/9780199643080.001.0001

Authors

Affiliations are at time of print publication.

Harald Bathelt, author
Professor of Political Science; and Professor of Geography; Zijiang Visiting Chair, Department of Political Science and Department of Geography & Program in Planning, University of Toronto; Department of Urban and Regional Economy, East China Normal University, Shanghai

Francesca Golfetto, author
Full Professor; Director, Marketing Department, Bocconi University; Trade Shows Observatory, CERMES, Bocconi Univeristy

Diego Rinallo, author
Associate Professor; Associated Researcher; Affiliated Member, Kedge Business School, Marseille; CERGAM, Centre d'Etudes et de Recherche en Gestion d'Aix Marseille; CERMES, Center for Research on Markets and Services, Bocconi University

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