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The Social NetUnderstanding our online behavior$
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Yair Amichai-Hamburger

Print publication date: 2013

Print ISBN-13: 9780199639540

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199639540.001.0001

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Netified: Social Cognition in Crowds and Clouds

Netified: Social Cognition in Crowds and Clouds

Chapter:
(p.21) Chapter 2 Netified: Social Cognition in Crowds and Clouds
Source:
The Social Net
Author(s):

Yoram M. Kalman

Daphne R. Raban

Sheizaf Rafaeli

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199639540.003.0002

This chapter suggests that social interaction is changing, as increasingly greater portions of human creativity, conversations, and social ties are digitized and mediated by computers. The chapter examines this “netification” process, and discusses its consequences for the online presentation of the self and of the other, and also for groups online. The present effects of the laws that govern information on cognition and social behavior are discussed, and some of the major societal and personal consequences of “netification” on work and leisure, on the private and public, and on space and time are reviewed. The chapter makes recommendations for multifaceted research as well as social cognition considerations in systems design.

Keywords:   social cognition, netification, self-presentation, social information, systems design

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