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The Social NetUnderstanding our online behavior$
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Yair Amichai-Hamburger

Print publication date: 2013

Print ISBN-13: 9780199639540

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199639540.001.0001

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Internet and Personality

Internet and Personality

Chapter:
(p.1) Chapter 1 Internet and Personality
Source:
The Social Net
Author(s):

Yair Amichai-Hamburger

Zack Hayat

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199639540.003.0001

This chapter focuses on the potential of the Internet as a tool to empower a range of different surfers with a variety of personality types. The chapter opens by studying the components of the Internet, which together create a unique psychological environment. It moves on to explore the effect of the Internet on people with social inhibitions, whose personality profile makes it difficult for them to feel comfortable in social offline situations/interactions. The chapter shows how the Internet enables these people to recreate themselves and as a result become socially competent and develop an active social life online. It goes on to consider the growing evidence that increasing numbers of people appear to feel more comfortable revealing intimate layers of themselves online. The same psychological components that encourage such openness, may lead surfers to become addicted to the Internet and this phenomenon is explored in the section that follows. The chapter concludes with a discussion of when and how it may be possible for surfers who have become socially empowered online to transfer these skills to their offline interactions. Throughout the chapter suggestions are made for future research.

Keywords:   personality, empowerment, introversion, extroversion, real me, addiction

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