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The Psychology of Music in Multimedia$
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Siu-Lan Tan, Annabel J. Cohen, Scott D. Lipscomb, and Roger A. Kendall

Print publication date: 2013

Print ISBN-13: 9780199608157

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199608157.001.0001

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Experimental semiotics applied to visual, sound, and musical structures

Experimental semiotics applied to visual, sound, and musical structures

Chapter:
(p.48) Chapter 3 Experimental semiotics applied to visual, sound, and musical structures
Source:
The Psychology of Music in Multimedia
Author(s):

Roger A. Kendall

Scott D. Lipscomb

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199608157.003.0003

The relationship of music to film and multimedia has only recently received the attention of experimental psychologists and cognitive musicologists. This paper outlines theory, semiotical analysis, and experimental results using relations among variables of temporally organized visuals and music. First, a comparison and contrast is developed among the ideas in semiotics and experimental research, including both historical and recent developments. Then follows a musicological exploration. The resulting multidimensional structures of associative meanings, iconic meanings, and embodied meanings are applied to the analysis and interpretation of several classic film examples. Finally, experimental verification is provided. A series of experiments testing the perceptual fit of musical and visual patterns layered together in animations provided a determination of perceived goodness of fit between all pattern combinations, results of which confirmed aspects of the theory. However, exceptions were found when the complexity of the stratified stimuli possibly resulted in cognitive overload.

Keywords:   music, meaning, film, semiotics, sound, temporally organized, referentialism, iconicity, animations, experiments

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