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Thought in ActionExpertise and the Conscious Mind$
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Barbara Gail Montero

Print publication date: 2016

Print ISBN-13: 9780199596775

Published to Oxford Scholarship Online: June 2016

DOI: 10.1093/acprof:oso/9780199596775.001.0001

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Just-do-it Versus Cognition-in-action

Just-do-it Versus Cognition-in-action

(p.32) 2 Just-do-it Versus Cognition-in-action
Thought in Action

Barbara Gail Montero

Oxford University Press

This chapter explains the “just-do-it principle” (the central target of the book), categorizes the various positions on expertise encountered in the prior chapter, and pulls apart the different kinds of mental processes that are proscribed by just-do-it advocates (such as self-reflective thinking, planning, predicting, deliberation, attention, monitoring, conceptualizing, conscious control, trying, effort, a sense of the self, and acting for a reason). It also distinguishes the descriptive aspect of the principle (the aspect that tells us what experts do) from the proscriptive claim about what experts ought not to do, and explains the widely held “principle of interference,” which asserts, in short, that thinking interferes with expert action. Beyond this, it identifies moderate forms of the just-do-it principle and contrast these moderate views with extreme views. Finally, this chapter presents the “cognition-in-action principle,” which captures the view that the book aims to defend.

Keywords:   cognition-in-action, just-do-it principle, thought, expertise, self-reflection, deliberation, monitoring, conceptualizing, conscious control, sense of self

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