Mission Now Possible
Profile Building and Leadership in German Universities
Deliberate and successful attempts to build distinctive collective research strategies, or ‘profiles’, that involve reallocating resources to particular areas constitute a new phenomenon in the German university system. Rectors and presidents have come to consider such profile-building as an important task, which their increased authority makes it possible for them to push forward. This chapter discusses how this significant shift in organizational leadership and identity came about, focusing on the key elements of the ‘new public management’ (NPM) that were decisive for this development, and on the factors explaining variations in profile-building activities and their success at German universities.
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