Jump to ContentJump to Main Navigation
Reconnecting Marketing to Markets$
Users without a subscription are not able to see the full content.

Luis Araujo, John Finch, and Hans Kjellberg

Print publication date: 2010

Print ISBN-13: 9780199578061

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199578061.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 19 January 2019

Tinkering with market actors

Tinkering with market actors

How a business association's practices contribute to dual agency

(p.138) 7 Tinkering with market actors
Reconnecting Marketing to Markets

Liv Fries

Oxford University Press

This chapter presents a case study which shows how a business association (Almega) assists member-firms in achieving agency in relation to the independent spheres of politics and markets, and how it configures them as collective actors in those spheres or more precisely, as agencements. First, the business association provided detailed guidance as to how member-firms should act in the separate spheres. In relation to markets, Almega's employees developed models and sometimes disciplined the members into acting in the interest of the association, or even in the interest of future members of the association. Secondly, member firms and associations within Almega were grouped together into various temporary agencements that could act within the political sphere. The combined actions resulted in dual agency since Almega (as an association) and its members were configured differently in relation to the political and economic spheres.

Keywords:   agency, business association, interest association, collective action, agencements

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .