Jump to ContentJump to Main Navigation
Reconnecting Marketing to Markets$
Users without a subscription are not able to see the full content.

Luis Araujo, John Finch, and Hans Kjellberg

Print publication date: 2010

Print ISBN-13: 9780199578061

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199578061.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 21 February 2019

Reconnecting marketing to ‘market-things’

Reconnecting marketing to ‘market-things’

How grocery equipment drove modern consumption (Progressive Grocer, 1929–1959)

Chapter:
(p.29) 2 Reconnecting marketing to ‘market-things’
Source:
Reconnecting Marketing to Markets
Author(s):

Franck Cochoy

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199578061.003.0003

This chapter argues that market agencies include the distributive devices and the ‘distributed agency’ that make consumers move, goods flow, and supply side actors prosper. It proposes to study consumption without studying consumers directly, through the many ‘market-things’ that shape them. It is based on a systematic reading of the trade journal Progressive Grocer (1929–59), which helped American independent grocers modernize their businesses through a wide array of market equipment. It focuses on the spatial aspects of the transformations of the retail business through fencing and branding strategies affecting the circulation of people and things by means of turnstiles, shopping carts, metallic rails, and dividing bars on checkout counters with conveyor belts. These strategies contributed to reshape and re-place the shops themselves, with new signs (brands) at the heart of parking lots (fences). All in all, these transformations contributed to reshape not only retail outlets, but also consumer behaviour.

Keywords:   business history, grocery stores, market devices, marketing, performativity, retailing

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .