Jump to ContentJump to Main Navigation
Reconnecting Marketing to Markets$
Users without a subscription are not able to see the full content.

Luis Araujo, John Finch, and Hans Kjellberg

Print publication date: 2010

Print ISBN-13: 9780199578061

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199578061.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 17 January 2019

Connecting to markets

Connecting to markets


(p.234) Connecting to markets
Reconnecting Marketing to Markets

Luis Araujo

John Finch

Hans Kjellberg

Oxford University Press

This concluding chapter proposes four themes, drawn from the book's chapters, and suggests some future directions for marketing in connecting with markets. The four themes are: firstly, ormatting large numbers of exchanges, drawing attention to market participants' activities as performed elsewhere in preparation for and anticipation of scaling-up a market's capacity; secondly, formatting market agencies, as market participants become equipped with devices, models, stories and other guides; thirdly, shaping market values, by the continuing practices of valuing entities and realizing value through combinations of exchange and use especially where values and orders of values are mixed up in markets, as with Fair Trade; and lastly, destabilizing markets, contrasting an understanding that markets stabilize exchanges with one in which markets produce and tolerate instability. As future connections, this book hopes to encourage scholars to participate in making and shaping markets, as collective, distributed and ever-changing accomplishments.

Keywords:   formatting, agencies, values, destabilizing, markets

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .