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History of Oxford University Press: Volume IV1970 to 2004$
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Keith Robbins

Print publication date: 2017

Print ISBN-13: 9780199574797

Published to Oxford Scholarship Online: June 2017

DOI: 10.1093/acprof:oso/9780199574797.001.0001

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East Asia

East Asia

Chapter:
(p.590) (p.591) Chapter 22 East Asia
Source:
History of Oxford University Press: Volume IV
Author(s):

Atalanta Myerson

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199574797.003.0022

The East Asian region encompassed OUP operations in Malaysia, Singapore, Thailand, Indonesia, China, and Japan, and each country presented distinct challenges for the Press. Asian markets were complicated by changing attitudes to the status of English—its commercial utility as well as its political implications—and to the tolerance of foreign-owned companies. The chapter considers the political and economic situations in East Asia as they affected OUP and assesses the different policies governing publishing in English and, more importantly, vernacular languages. Educational publishing remained a strength in Malaysia, while Japan emerged as a successful academic and English Language Teaching market. The region required a flexible approach and each branch operated with some independence in order to best address the local market conditions. The chapter considers the different approaches adopted by each branch, describes their relations with Oxford, and assesses branch leadership and sales figures.

Keywords:   Kuala Lumpur, Tokyo, Hong Kong, educational publishing, English Language Teaching, international trade, Penerbit Fajar Bakti, vernacular publishing, branches, sales and finances

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