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Soft InnovationEconomics, Product Aesthetics, and the Creative Industries$
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Paul Stoneman

Print publication date: 2010

Print ISBN-13: 9780199572489

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780199572489.001.0001

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Soft Innovation and Uncertainty: Variant Proliferation, Insurance Markets, and Finance

Soft Innovation and Uncertainty: Variant Proliferation, Insurance Markets, and Finance

Chapter:
(p.219) 9 Soft Innovation and Uncertainty: Variant Proliferation, Insurance Markets, and Finance
Source:
Soft Innovation
Author(s):

Paul Stoneman

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199572489.003.0009

This chapter addresses issues relating to risk and uncertainty, and particularly the choice between corporate innovation strategies of small numbers nurturing and letting a thousand flowers bloom. The financing of innovation is also discussed.

Keywords:   finance for innovation, launch strategies, risk, uncertainty

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