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Evaluating Health Promotion
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Evaluating Health Promotion: Practice and Methods

Margaret Thorogood and Yolande Coombes

Abstract

Health Promotion is a relatively new discipline and there is little in the way of practical help for choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable, and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. Both qualitative and quantitative methods that are commonly used are described and the problems and ... More

Keywords: evaluation methods, evidence-based decision-making, qualitative methods, quantitative methods, social context, economic context, cultural context

Bibliographic Information

Print publication date: 2010 Print ISBN-13: 9780199569298
Published to Oxford Scholarship Online: September 2010 DOI:10.1093/acprof:oso/9780199569298.001.0001

Authors

Affiliations are at time of print publication.

Margaret Thorogood, editor
Professor of Epidemiology, Warwick Medical School, University of Warwick, Coventry, UK

Yolande Coombes, editor
Consultant, Water and Sanitation Program, World Bank, Nairobi, Kenya

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