Jump to ContentJump to Main Navigation
TobaccoScience, policy and public health$
Users without a subscription are not able to see the full content.

Peter Boyle, Nigel Gray, Jack Henningfield, John Seffrin, and Witold Zatonski

Print publication date: 2010

Print ISBN-13: 9780199566655

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199566655.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 11 December 2018

Dealing with health fears: cigarette advertising in the United States in the twentieth century

Dealing with health fears: cigarette advertising in the United States in the twentieth century

Chapter:
(p.31) Chapter 3 Dealing with health fears: cigarette advertising in the United States in the twentieth century
Source:
Tobacco
Author(s):

Lynn T. Kozlowski

Richard J. O’Connor

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199566655.003.0003

Since the beginning of the 20th century, cigarette advertising in the United States largely been part of an effort to deal with the health fears related to smoking. Three main techniques have been used: reassurance, misdirection of attention, and inducements to be brave in the face of fear. Other studies have also considered the history of cigarette advertising and carried out content analyses. This chapter uses this earlier work and is an extension of an earlier study on the topic. It focuses on advertising in the United States.

Keywords:   smoking, cigarette advertising, United States, reassurance, misdirection, inducements

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .