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An Introduction to Clinical Governance and Patient Safety$
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Elizabeth Haxby, David Hunter, and Siân Jaggar

Print publication date: 2010

Print ISBN-13: 9780199558612

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199558612.001.0001

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Communicating safety: With the public and the media

Communicating safety: With the public and the media

Chapter:
(p.371) Chapter 42 Communicating safety: With the public and the media
Source:
An Introduction to Clinical Governance and Patient Safety
Author(s):

Murray Anderson-Wallace

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199558612.003.0042

This chapter discusses the challenge of communicating with the media and the public about healthcare quality and safety. The task is made difficult by factors such as the complexity of messages, risk of creating anxiety amongst those for whom care is provided, and fast moving and often hostile media environment. The reciprocal relationships between NHS staff, the communities they serve, and external media sources can be powerful tools to support change but must be managed effectively.

Keywords:   patient safety, communication, public perception, media

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