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Social Marketing and Public HealthTheory and practice$
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Jeff French, Clive Blair-Stevens, Dominic McVey, and Rowena Merritt

Print publication date: 2009

Print ISBN-13: 9780199550692

Published to Oxford Scholarship Online: February 2010

DOI: 10.1093/acprof:oso/9780199550692.001.0001

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The Total Process Planning (TPP) Framework

The Total Process Planning (TPP) Framework

(p.151) Chapter 10 The Total Process Planning (TPP) Framework
Social Marketing and Public Health

Denise Ong

Clive Blair-Stevens

Oxford University Press

This chapter introduces the Total Process Planning (TPP) framework; a simple but robust framework to support effective intervention planning, development, and delivery of interventions. It considers how a five-stage framework can be a powerful approach to organize and manage the complexity involved in developing a programme, campaign, or intervention; it emphasizes that planning should always be about the people and stakeholders involved: helping them engage and contribute effectively, rather than being perceived as a separate technical exercise. The chapter discusses how, while planning needs to be systematic and phased, it should also allow flexible and creative, and innovative approaches properly managed. It emphasizes the importance of undertaking proper scoping so that issues, resources, and interventional options are properly considered prior to development; and considers the two critical success factors in planning: investing time and effort in a proper scoping stage, and ensuring the process of planning engages and mobilizes the relevant people/stakeholders.

Keywords:   social marketing initiatives, Total Process Planning, intervention planning, public sector programmes

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