This book covers the history of British electioneering from the 18th century right up to the present day. It explores the relationship between British politicians and their public as well as the important changes that have taken place, especially in the television age. It examines what the current state of electioneering in Britain implies for the future, asking questions as to how the media can shape that future. The book argues that in the past, British politics has been characterized by public rituals, intended to make politicians more legitimate by obliging them to face an often irreverent ... More

This book covers the history of British electioneering from the 18th century right up to the present day. It explores the relationship between British politicians and their public as well as the important changes that have taken place, especially in the television age. It examines what the current state of electioneering in Britain implies for the future, asking questions as to how the media can shape that future. The book argues that in the past, British politics has been characterized by public rituals, intended to make politicians more legitimate by obliging them to face an often irreverent public. In 18th-century politics and Victorian and Edwardian elections, face-to-face interaction was central. This continued between the wars, despite the emergence of the new mass communication media of radio and cinema. However, the same cannot be said of the post-war era and the rise of television. Today, most politicians are content to offer the semblance of meaningful engagement with the public — hence, meetings are designed to ensure that politicians only come into contact with their party. Where Lloyd George and Churchill relished a tumultuous public meeting, their modern counterparts are more risk-averse. This book questions whether we can persuade our broadcasters that encounters with the public must form a staple of modern politics.