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Press and Politics in the Weimar Republic$
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Bernhard Fulda

Print publication date: 2009

Print ISBN-13: 9780199547784

Published to Oxford Scholarship Online: May 2009

DOI: 10.1093/acprof:oso/9780199547784.001.0001

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The Berlin Press, 1918–32

The Berlin Press, 1918–32

(p.13) 1 The Berlin Press, 1918–32
Press and Politics in the Weimar Republic

Bernhard Fulda (Contributor Webpage)

Oxford University Press

The chapter provides an overview of newspaper publishing in this period, and surveys contemporary perceptions of press influence. What newspapers did people really read, why did they read them, and what effect, if any, did newspaper consumption have? The book presents a rigorous analysis of the Berlin newspaper market, by encompassing circulation figures and trends, marketing strategies, and press finances. At the core of this chapter is an analysis of the relationship between circulation figures and electoral behaviour. The chapter highlights the tensions created by the increasing popularization of mass newspapers, on the one hand, and ideological polarization, on the other.

Keywords:   Berlin, newspaper market, circulation figures, electoral impact, tabloids, newspaper finances, readers survey

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