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Building an International Financial Services Firm
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Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies

Markus Venzin


A new era of global banking and insurance is emerging, with leading banks eager to serve international markets. This book explores the issues that arise for banks in their strategic choices as they move into these new international markets. This book challenges conventional assumptions from the international management literature on topics such as the limits of globalization, the importance of cultural and institutional distance, the nature of economies of scale and scope, the existence of first mover advantages, the logic behind the global value chain configuration, the speed and timing of ma ... More

Keywords: global banking, global insurance, international markets, globalization, economies of scale, first mover advantage, foreign market

Bibliographic Information

Print publication date: 2009 Print ISBN-13: 9780199535200
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780199535200.001.0001


Affiliations are at time of print publication.

Markus Venzin, author
Associate Professor for International Strategic Management, Bocconi University, Italy