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India's RisksDemocratizing the Management of Threats to Environment, Health, and Values$
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Raphaelle Moor and M.V. Rajeev Gowda

Print publication date: 2014

Print ISBN-13: 9780199450459

Published to Oxford Scholarship Online: September 2014

DOI: 10.1093/acprof:oso/9780199450459.001.0001

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Culture in and of HIV/AIDS Risk Management in India

Culture in and of HIV/AIDS Risk Management in India

Chapter:
(p.128) 6 Culture in and of HIV/AIDS Risk Management in India
Source:
India's Risks
Author(s):

Ajay Bailey

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199450459.003.0006

This chapter employs an organizing framework drawn from anthropology to examine the ‘culture of’ and the ‘culture in’ HIV/AIDS. Building on a case study in Goa, this chapter first looks at the ‘culture of’ HIV/AIDs; this refers to the organizational culture that has developed to handle this epidemic and the norms, assumptions, and priorities encoded in national policies and intervention strategies. In examining ‘culture in’ HIV/AIDS risk management, this chapter shows how the cultural construction of risk (including whether words for risk exist in the local language) affects people’s behaviour and understanding of HIV/AIDS. This chapter makes a strong case for the inclusion of more culturally grounded knowledge and practices in risk management, which will help in both reducing the risk of HIV and better management of the risk for those living with the virus.

Keywords:   HIV/AIDS, Goa, national policies, culture, risk perception, risk behaviour, local knowledge

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