This chapter introduces the subject matter and characterizes Chinese discourses that attempt to define and control Tibetan Buddhism as propaganda. It employs propaganda theory to frame the analysis, and it discusses how those who disseminate this propaganda are implicated in it, and are not fully in control. They appear to believe it themselves despite the fact that much of it is historically inaccurate and deceptive. It also discusses strategies of resistance on the part of the intended Tibetan audience and how, despite being backed by the world’s largest propaganda apparatus, the message has largely failed to resonate with Tibetans.
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