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The Moral Complexities of Eating Meat$
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Ben Bramble and Bob Fischer

Print publication date: 2015

Print ISBN-13: 9780199353903

Published to Oxford Scholarship Online: December 2015

DOI: 10.1093/acprof:oso/9780199353903.001.0001

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Veganism as an Aspiration

Veganism as an Aspiration

(p.153) 9 Veganism as an Aspiration
The Moral Complexities of Eating Meat

Lori Gruen

Robert C. Jones

Oxford University Press

Given the violence, objectification, domination, commodification, and oppression inherent in industrialized food production, some conscientious consumers have adopted vegan practices. This chapter discusses two conceptions of veganism, lifestyle/identity veganism, VI, and veganism as a goal/aspiration, VA. It argues that due to conceptual and practical flaws with VI, conscientious consumers should adopt VA. It considers and rejects the so-called compassionate carnivore movement. It then explores arguments denying the casual efficacy of adopting any form of veganism. It concludes that VA can make a difference, and those in consumer cultures are obligated to adopt and practice it.

Keywords:   veganism, compassionate carnivorism, causal efficacy, consumer cultures, food, commodification

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