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The Luxury Economy and Intellectual Property
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The Luxury Economy and Intellectual Property: Critical Reflections

Haochen Sun, Barton Beebe, and Madhavi Sunder

Abstract

Intellectual property law plays a pivotal role in ensuring that luxury goods companies can recoup their investments in the creation and dissemination of their copyrighted works, trademarked logos, and patented designs. In 2011, global sales for luxury goods reached about $250 billion, and consumers in East and Southeast Asia account for more than 50 percent of that figure. The rapid expansion of the market has prompted some retailers to wield intellectual property against the influx of imitators and counterfeiters. This book explores the rise of the luxury goods economy and the growing role of ... More

Keywords: intellectual property law, luxury goods, investment, copyrighted works, trademarked logos, patented designs, distributive justice

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780199335701
Published to Oxford Scholarship Online: October 2015 DOI:10.1093/acprof:oso/9780199335701.001.0001

Authors

Affiliations are at time of print publication.

Haochen Sun, editor
Assistant Professor of Law, University of Hong Kong

Barton Beebe, editor
Professor of Law, New York University School of Law

Madhavi Sunder, editor
Professor of Law, University of California, Davis, School of Law

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Contents

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Front Matter

I Introduction

1 Introduction

Barton Beebe*

II The Concept of Luxury

2 Luxury and Its Opposites

Susan B. Kaiser,* Joseph H. Hancock II,** and Sara T. Bernstein***

III The Social Life of Luxury Brands

5 Brands R Us

Mario Biagioli,* Anupam Chander,** and Madhavi Sunder***

6 Parody as Brand

Stacey L. Dogan* and Mark A. Lemley**

IV Law for the 1%? Concerns from Distributive Justice

9 Upstairs/Downstairs, Fashionwise

Diane Leenheer Zimmerman*

V The Globalization of Luxury Brands

13 Let Them Eat Fake Cake

Kal Raustiala* and Christopher Jon Sprigman**

14 A Perspective from Asia

David Llewelyn*

End Matter