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Provincial Readers in Eighteenth-Century England$

Jan Fergus

Print publication date: 2007

Print ISBN-13: 9780199297825

Published to Oxford Scholarship Online: January 2010

DOI: 10.1093/acprof:oso/9780199297825.001.0001

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(p.282) APPENDIX 5 Adult consumers of Novels and Magazines, 1746–80, Daventry, Rugby, Lutterworth Only

(p.282) APPENDIX 5 Adult consumers of Novels and Magazines, 1746–80, Daventry, Rugby, Lutterworth Only

Source:
Provincial Readers in Eighteenth-Century England
Publisher:
Oxford University Press

Adult* customers for novels

Women

Men

Total

Buy

25

82

107

Borrow

24

33

57

Buy and borrow

4

9

13

TOTAL

45

106

151

Adult* subscribers to magazines

Subscriptions begin 1746–80

1770–80 only

All subscribers

Pre-1770

Post-1770

Total

All subscribers

1770–3

1774–80

Total

Totals

275

425

700

Totals

228

197

425

Buy novels

27

21

48

Buy novels

12

9

21

Borrow novels

12

13

25

Borrow novels

9

4

13

Buy and borrow

4

5

9

Buy and borrow

2

3

5

Mags. and novels

35

29

64

Mags. and novels

19

10

29

Men

260

342

602

Men

186

156

342

Buy novels

23

16

39

Buy novels

10

6

16

Borrow novels

12

6

18

Borrow novels

4

2

6

Buy and borrow

4

3

7

Buy and borrow

1

2

3

Women

15

83

98

Women

42

41

83

Buy novels

4

5

9

Buy novels

2

3

5

Borrow novels

0

7

7

Borrow novels

5

2

7

Buy and borrow

0

2

2

Buy and borrow

1

1

2

(p.283)

Adult* subscribers to Gentleman’s Magazine

All subscribers

Pre-1770

Post-1770

Total

All subscribers

1770–3

1774–80

Total

Totals

84

45

129

Totals

29

16

45

Buy novels

7

6

13

Buy novels

4

2

6

Borrow novels

5

1

6

Borrow novels

1

0

1

(*) Adults only; does not include subscriptions of schoolboys, book clubs; subscribers who resubscribe to a magazine are counted only once; all Warwick customers excluded.

Adult* subscribers to London Magazine

Subscriptions begin 1746–80

1770–80 only

All subscribers

Pre-1770

Post-1770

Total

All subscribers

1770–3

1774–80

Total

Totals

63

37

100

Totals

22

15

37

Buy novels

0

5

15

Buy novels

3

2

5

Borrow novels

4

1

5

Borrow novels

1

0

1

Adult* subscribers to Universal Magazine

All subscribers

Pre-1770

Post-1770

Total

All subscribers

1770–3

1774–80

Total

Totals

38

39

77

Totals

17

22

39

Buy novels

4

2

6

Buy novels

1

1

2

Borrow novels

1

1

2

Borrow novels

1

0

1

Adult* subscribers to Lady’s Magazine

Adult* subscribers to Town and Country Magazine

Subscriptions begin 1770–80

1770–80

All subscribers

1770–3

1774–80

Total

All subscribers

1770–3

1774–80

Total

Totals

69

47

116

Totals

87

54

141

Buy novels

7

1

8

Buy novels

5

1

6

Borrow novels

5

1

6

Borrow novels

8

0

8

() Subscribers include those to Wheble’s Lady’s Magazine (1770–72) and to Robinson and Roberts’ Lady’s Magazine (1771+)

(*) Adults only; does not include subscriptions of schoolboys, book clubs; subscribers who resubscribe to the magazine are counted only once.