Political Control and Commercial Concentration Under the Nazis
This chapter focuses on the ways in which the social impact of the mass media changed in the Third Reich. After emerging victorious from the propaganda battles of the early 1930s, the Nazi leadership's rapid shift away from the shrill tones of electioneering towards a more consensual form of ‘state propaganda’ reflected a desire both to consolidate their position and to advance their professed goal of national völkisch integration. The far-reaching political and commercial restructuring of cultural life within Germany is investigated and it is argued that the new circumstances shaping the media and mass culture in the 1930s were by no means all specific to the Third Reich. Rather, the process of political co-ordination was accompanied and partially abetted by a parallel process of commercial concentration observable across much of the industrialized world.
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