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The Art and Science of Marketing$
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The Art and Science of Marketing: Marketing for Marketing Managers

Grahame Dowling

Print publication date: 2004

Print ISBN-13: 9780199269617

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199269617.001.0001

(p. 27 ) Part I Foundations

Source:
The Art and Science of Marketing
Publisher:
Oxford University Press

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