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Americanization and Its LimitsReworking US Technology and Management in Post-war Europe and Japan$
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Jonathan Zeitlin and Gary Herrigel

Print publication date: 2004

Print ISBN-13: 9780199269044

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199269044.001.0001

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Transplanting the American Model? US Automobile Companies and the Transfer of Technology and Management to Britain, France, and Germany, 1928–1962

Transplanting the American Model? US Automobile Companies and the Transfer of Technology and Management to Britain, France, and Germany, 1928–1962

Chapter:
(p.76) Chapter 3 Transplanting the American Model? US Automobile Companies and the Transfer of Technology and Management to Britain, France, and Germany, 1928–1962
Source:
Americanization and Its Limits
Author(s):

Steven Tolliday

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199269044.003.0003

Recent analyses of the dynamics of Europe's long boom after the Second World War have generally accorded a leading role to the transfer of American technology and organizational practices within a broad process of ‘catch-up and convergence’. Within this process, American multinational companies are generally seen as central actors of diffusing technology and management practices. This chapter examines the core elements of strategy, organization, technology, and product policy. It stresses the role of continuity and long-run dynamics in the transfer process (rather than seeing ‘Americanization’ as an epiphenomenon of post-war reconstruction). It focuses primarily on inside the firm rather than on the discourses of agencies and observers about the transfer and dissemination of broad elements and processes.

Keywords:   Ford, General Motors, technology transfer, transplantation, American practice, Europe, Americanization

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