The evolving alliance
Partnerships are established through the relationships of companies that adopt their own dynamic and may be affected by various external changes on both the alliance and their parent companies. A sense of direction must be adopted in how these are able to transform and adapt to changes. This chapter attempts to examine the mature development or the evolution of cooperative arrangements that serve as a condition for their success. Alliances that are not able to evolve are likely to deteriorate into arrangements of little importance or altogether breakdown. Alliances have to possess certain characteristics to undergo successful evolution and these are said to reflect a learning process by the partners through identifying when and how to implement adjustments. The chapter identifies evolutionary schemata then considers the possible outcomes of evolutionary paths. It also explores the internal factors that influence the patterns of alliance evolution and aid in management policy.
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