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Multinationals as Flagship Firms
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Multinationals as Flagship Firms: Regional Business Networks

Alan M. Rugman and Joseph R. D'Cruz

Abstract

The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. This book bridges the literature on networks and multinationals by introducing the new concept of the flagship firm. In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. These business ... More

Keywords: business networks, international business, multinational, partners, network writers, flagship firm, strategic leadership, suppliers, customers, competitors

Bibliographic Information

Print publication date: 2003 Print ISBN-13: 9780199258185
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780199258185.001.0001

Authors

Affiliations are at time of print publication.

Alan M. Rugman, author
L. Leslie Waters Chair of International Business, Indiana University; Fellow of Templeton College, University of Oxford
Author Webpage

Joseph R. D'Cruz, author
Professor of Strategic Management, Rotman School of Management, University of Toronto

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