This chapter looks at three case studies of standardizers within the quality area as the basis for a discussion of how standardizers try to persuade others to follow their standards. All three standardizers are from Sweden: the Swedish Institute for Quality and its Swedish Quality Award, the national standards organization Standardization in Sweden and the International Organization for Standardization's (ISO) 9000 family of standards, and a consulting firm with its model of management by objectives. All three standards are intended to guarantee that production has been organized according to a number of structural elements which reflect certain minimum requirements.
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