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A World of Standards$
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Nils Brunsson and Bengt Jacobsson

Print publication date: 2002

Print ISBN-13: 9780199256952

Published to Oxford Scholarship Online: January 2010

DOI: 10.1093/acprof:oso/9780199256952.001.0001

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Selling Standards

Selling Standards

(p.114) 8 Selling Standards
A World of Standards

Roger Henning

Oxford University Press

This chapter looks at three case studies of standardizers within the quality area as the basis for a discussion of how standardizers try to persuade others to follow their standards. All three standardizers are from Sweden: the Swedish Institute for Quality and its Swedish Quality Award, the national standards organization Standardization in Sweden and the International Organization for Standardization's (ISO) 9000 family of standards, and a consulting firm with its model of management by objectives. All three standards are intended to guarantee that production has been organized according to a number of structural elements which reflect certain minimum requirements.

Keywords:   standards, Swedish Quality Award, persuasion, Sweden, ISO 9000, Swedish Institute for Quality, International Organization for Standardization

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