Why Business Ethics?
This chapter discusses what business ethics is all about. It starts with a description of the integrity management approach, which advances an integrated and balanced perspective on business ethics. It then discusses three historically ambiguous moral intuitions regarding the appropriateness of ethics within corporations. A discussion of significant social developments explains the need for ethics in the corporate context. Finally, the chapter presents a view on the academic role of business ethics by paying attention to the relativism-universalism debate in ethics. The chapter concludes by discussing the case of KPN Telecom to illustrate why a corporation should be concerned with ethics.
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