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Information OrientationThe Link to Business Performance$
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Donald A. Marchand, William J. Kettinger, and John D. Rollins

Print publication date: 2002

Print ISBN-13: 9780199252213

Published to Oxford Scholarship Online: January 2010

DOI: 10.1093/acprof:oso/9780199252213.001.0001

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Information Orientation: The New Metric of Effective Information Use

Information Orientation: The New Metric of Effective Information Use

Chapter:
(p.157) CHAPTER 7 Information Orientation: The New Metric of Effective Information Use
Source:
Information Orientation
Author(s):

DONALD A. MARCHAND

WILLIAM J. KETTINGER

JOHN D. ROLLINS

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199252213.003.0007

This chapter examines the use of IO as a new metric to measure effective information use across companies and industries, and within the business units of global companies. It evaluates the strengths and weaknesses of the three schools of management thinking and practice related to business performance metrics. It notes that none of the schools has provided an integrated theory and empirical validation of a metric directly linking information use in companies to business performance. It presents the Information Orientation Dashboard as a new diagnostic tool for evaluating IO inside and across companies over time. It adds that there is an initial assessment of the types of management strategies, and actions that can be used to improve the behaviours and capabilities associated with the three information capabilities of IO within companies.

Keywords:   IO, metric, information use, business performance, Information Orientation Dashboard, management strategies

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