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Information OrientationThe Link to Business Performance$
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Donald A. Marchand, William J. Kettinger, and John D. Rollins

Print publication date: 2002

Print ISBN-13: 9780199252213

Published to Oxford Scholarship Online: January 2010

DOI: 10.1093/acprof:oso/9780199252213.001.0001

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Discovering the Link between Information Orientation and Business Performance

Discovering the Link between Information Orientation and Business Performance

Chapter:
(p.131) CHAPTER 6 Discovering the Link between Information Orientation and Business Performance
Source:
Information Orientation
Author(s):

DONALD A. MARCHAND

WILLIAM J. KETTINGER

JOHN D. ROLLINS

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199252213.003.0006

This chapter empirically shows the existence of IO as a new comprehensive measure of effective information use. It then establishes a direct causal link between higher IO and higher business performance. It notes that the integrated IO perspective demonstrates how senior managers perceive the three information capabilities contribute to a comprehensive measure of effective information use in their companies. It frames this discussion as an answer to an ongoing controversy over the IT productivity paradox, and the elusive connection between IT investments and practices and improvements in business performance.

Keywords:   IO, information use, business performance, senior managers, investments, IT practices

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