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Public Health BrandingApplying marketing for social change$
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W. Douglas Evans and Gerard Hastings

Print publication date: 2008

Print ISBN-13: 9780199237135

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780199237135.001.0001

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Future directions for public health branding

Future directions for public health branding

(p.287) 15 Future directions for public health branding
Public Health Branding

W. Douglas Evans

Gerard Hastings

Oxford University Press

Public health branding has existed for as long as social marketing, but has only recently been effectively harnessed and applied. Lessons from successful branding efforts in HIV, tobacco control, and nutrition/physical activity can be used in other health domains. Promising new domains for PH branding include health care (prescribers and consumers) and children's media use, among other health risk behaviours. More branded messages, use of new media and technologies, and research in this area are needed.

Keywords:   branding, HIV/AIDS, tobacco control, obesity, health care, children's media use

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